Yahoo's acquisition of Tumblr was a boon for many, including Union Square Ventures and Spark Capital, the two venture capital firms who made initial investments into Tumblr during its infancy. The combined investments of $10 million translated to 47% ownership of the company, giving them a 50-fold return in the recent deal with Yahoo that valued Tumblr at $1.1 billion. The deal was also a spark for the New York start-up community, as Tumblr represents the "largest venture-backed purchase for a New York company."
Union Square Ventures, based in New York, describes itself on its website as a "small collegial partnership that manages $450,000,000 across three funds" and invests in companies that "create services that have the potential to fundamentally transform important markets." Spark Capital, based in Boston, manages about $1.5 billion. Common across both funds include Twitter.
On Tuesday, the front page of Union Square Ventures highlights the Tumblr acquisition, which characterizes Tumblr as "world's greatest platforms for self expression." Tumblr has 108 million blogs across its network, and generates about $13 million in revenue annually, which is the amount Yahoo generates daily. Nevertheless, it is the younger audience and mobile users whom Yahoo seeks to attract through this acquisition.
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